Marketing automation for Google Ads to improve account structure, targeting and testing.
The client operates Europe’s largest platform for shared car rides. They also offer bus rides between many large cities in Europe.
The travel industry is very competitive, therefore efficient online marketing is critical. They have a large, partially de-central marketing team that was busy with many repetitive tasks to optimise ads and fine-tune their targeting.
We built an interface providing many powerful, yet easy to use features to optimise their Google Ads accounts:
PYTHOMATION is a software company based in Berlin with a focus on the efficient development of high-quality Python applications using verified tools like Django/Flask and Pandas. We fell in love with Python because of its simplicity and elegance. We are Python & math experts with a long history in the digital world. Specialised in process automation for eCommerce platforms, we build custom-tailored Sales & CRM software, Marketing Automation tools, and scale complex decisions and processes easily with customised algorithms that utilise thousands of data points within seconds.